Miami Beach, FL Senior Designer Bilingual EN/ES

ALANHIDALGO.

Brand, motion & campaign design. Fourteen years turning marketing strategy into work that moves product — on screen, in print, and on the show floor.

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Alan Hidalgo
Available — senior roles & select freelance
Intro

I’m Alan — a senior graphic and brand designer based in Miami Beach. For fourteen years I’ve turned marketing strategy into visual systems that scale: brand identities, motion, retail, and campaigns. Agency-trained, in-house tested, studio-run — across hospitality, healthcare, and sport, in English and Spanish.

14+
Years designing
3
Countries worked
EN/ES
Bilingual
Selected work

Recent projects

Click a project
to open the case
Motion reel

Motion & video reel

Animated social, product storytelling and event loops — built in After Effects & Premiere Pro.

2024
↗Cruz Verde retail

Cruz Verde

2025
Retail · Point-of-purchase · Campaigns
↗WattScience brand

WattScience

2025
Brand system · Website · Funnel
↗Hospitality brands

The Drey · The Village

2024
Brand · Collateral · Presentations
↗Cafam campaign

Cafam

2023
Campaign · Event branding · Health
Services

My practice.

01

Brand identity & systems

Logos, marks, typography, and guidelines that scale.
02

Motion & video

Social cutdowns, product explainers, and event loops.
03

Retail & point-of-purchase

In-store, POP, and packaging across many SKUs.
04

Campaigns & advertising

Digital, social, and print, versioned for every placement.
05

Web & presentations

Landing pages, banners, and on-brand sales decks.
Experience

Career.

2024 — Now

Art Director

WowBrand LLC · Miami Beach, FL
Run a design studio for small and mid-size businesses — brand identity, web, digital campaigns, and marketing automation — owning every project end to end.
Sep 2023 — Apr 2024

Graphic Designer

Ryze Agency · Fort Lauderdale, FL
Digital and social advertising, motion graphics, and web assets for multiple agency clients under tight, overlapping deadlines.
Sep 2022 — Sep 2023

Senior Graphic Designer

Cruz Verde Colombia · Bogotá, CO
Retail and POP for a national pharmacy chain (800+ points of sale); led the visual design of a patient-education program deployed across the entire store network.
Sep 2021 — Sep 2022

Graphic Designer

Cafam · Bogotá, CO
Campaigns and events across health, education, culture, sport, and recreation for a large membership organization — one brand system, many audiences.
2011 — 2021

Editorial & brand design

EL TIEMPO · The Drey · The Village · SH Hotels & Resorts
Editorial design at Colombia's largest news publisher; brand and marketing design for hospitality and lifestyle properties in Colombia and the US.
Contact

Let’s
talk.

hello@alandesign.co
Based in
Miami Beach, FL